![]() By drawing upon film industry–sourced box-office data for five cities, Milan and Turin in the north, Naples and Bari in the south, and Rome in the center, we can observe the market mechanism operating at the city level, allowing the exploration of differences in preferences between the cities. The outcome is a statistical distribution of revenues that manifests extreme levels of inequality, indicating that the hits of the day were “giants” in relation to the median film and enjoyed throughout the territory. The postwar market for films in Italy resembles those found in other developed capitalist economies, in which supply adjusts to demand through a set of institutional arrangements designed to maximize revenue for the film distributor. ![]()
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